How to think about Growth from first principles instead of worrying about Growth Hacking
LinkedIn Head of Growth, Aatif Awan discusses how to think about Growth from first principles instead of worrying about Growth Hacking.
Startup Success = Product + Growth + Revenu
Product : Make something people want.
Growth : Get lot of people use the product.
Revenu : Get someone to pay for the product.
Good product comes first, Growth Second
What is good product?
Good Product Leads Good Retention. If your Retention isn’t good, nothing else matter.
You can improve Retention by..
- Getting the feedback from existing users to understand what is working and what’s not.
- Finding a segment of users for whom your product has good Retention.
- Getting users to experience core values (A-ha moment) sooner.
Once you have good Retention it’s time to grow
Pickup your top Matrics : That is aligned with the success of your business.
Example : Youtube - How they changed their business model (No watched videos to minutes).
Once you understanding the metrics identify your growth channels.
Growth Requires continuous prioritization and feedback
