Differences between B2C and B2B SEO!
To date, most adopters of search engine optimization have been B2C companies operating in an e-commerce environment. However, as business-to-business marketers recognize the potential of search, many are seeking ways to implement an effective B2B search engine optimization strategy. To be successful, however, one needs to understand the critical differences between B2C and B2B SEO, and their implications.
- A Difference in Goals.
- Stickiness Prescribed Conversion Channels.
- Greater Importance of Copy.
- One Searcher. Multiple Searches.
- One Prospect. Multiple Searchers.
- More Complex Keyword Strategy.
- Know the Search Engines Your Prospects Use
- Conversions in B2B SEO
Know More : Differences b/w B2C and B2B SEO
