Make a Presentation Like Steve Jobs
Why are Steve Jobs’s presentations so effective?
In his book The Presentation Secrets of Steve Jobs , Carmine Gallo lays out 18 steps you can follow to give talks like the founder of Apple:
1.Plan in analog
Don’t get stuck in PowerPoint from the start. Play with ideas loosely on whiteboards or index cards.
2.Answer the one question that matters most
And that question is, “Why should I care?”
3.Develop a messianic sense of purpose
Where is your passion for this subject coming from? Convey that.
4.Create Twitter-like headlines
Be to the point in your copy. People don’t want to read, they want to hear a story.
5.Draw a road map
Use a three-act structure so your audience feels the presentation is organized, with a beginning, middle, and end.
6.Introduce the antagonist
What’s the problem that needs to be solved or the enemy to be overcome?
7.Reveal the conquering hero
What’s the solution to the problem? What’s the new angle or development that will lead to victory?
8.Channel their inner Zen
Keep everything simple, to the point, and minimalist.
9.Dress up your numbers
Present stats in a context that is relevant to your audience.
10.Use 'amazingly zippy' words
Review your copy closely, and edit, edit, edit.
11.Share the stage
It’s not a one-man show. Rotate in other presenters if possible.
12.Stage your presentation with props
Add life and break up stretches of talk by giving demos.
13.Reveal a Holy Shit moment
There’s always a surprise at the end — a scripted one.
14.Master stage presence
Manage your body language and delivery. Match them to what your presentation requires.
15.Make it look effortless
Rehearse, rehearse, rehearse.
16.Wear the appropriate costume
Dress like the leader you want to become.
17.Toss the script
Once you’ve rehearsed it all, make it relaxed and natural.
18.Have fun
Even if things go sideways, roll with it.
Source : theweek